The following is from the "architect" of the Bush presidency, Karl Rove. Although I disagree with his politics, I have much respect for his political insight.
Presidential debates are important -- and the first debate is the most important of all, establishing an arc of opinion that persists unless jarred loose by big mistakes or dramatic events.
So whether this year's first presidential debate between Sens. Barack Obama and John McCain is Friday night or postponed a few days, it may be the fall's most critical event. In the nine first debates since 1960, the perceived winner of the debate averaged a 4.2 point net swing in the Gallup poll.
Martin KozlowskiMr. Obama fought hard to have the first clash devoted to foreign policy and the last on the economy. It may be smart to end the series on his strongest turf. But that means the debates start on ground where Mr. McCain is more comfortable, having a sizable poll lead on who'd be a better commander in chief.
Here's the advice some experts I consulted offered the candidates:
First, do no harm. Persistent proficiency is better than big mistakes. Remember Al Gore's sighs in 2000? President George H.W. Bush glancing at his watch in 1992? Michael Dukakis's botched answer to Bernie Shaw's death-penalty question in 1988?
Know what you want to achieve and have that narrative down cold, for yourself and for your opponent. How do you want potential defectors and converts to see and feel about you and your opponent when it's over? How do you accentuate your strengths and his weaknesses?
Answer the questions. Voters don't like it when candidates are not responsive. Mr. McCain shone so much brighter at Rev. Rick Warren's Saddleback conversation because he answered with plain talk and simple declarative statements.
People want to see candidates operating without a script. They are clamoring for spontaneity. So avoid hyper-repetition. For example, Mr. Gore's repeated robotic invocation of the phrase "risky scheme" backfired.
Spend time describing problems. In the '92 debates, Bill Clinton and Ross Perot established personal links with voters as much from how they portrayed the nation's challenges as from their proposals to address them.
Humor is a powerful weapon, but only if it is not canned or forced. Ronald Reagan demolished Walter Mondale with this self-deprecating line: "I want you to know that also I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience."
The counterpunch is better than the punch. The first person to attack generally suffers, especially if the attack comes across as exaggerated or unfair. Attack sparingly and then by inference and obliquely. Rather than a frontal assault on Mr. Obama's inexperience, Mr. McCain could say America's adversaries will test any new president, and only he has the skill and leadership the country will need in that crisis.
Mr. McCain needs to come across as optimistic, loose and likable. He must guard against revealing his lack of respect for Mr. Obama. And he must grab the "change" banner from Mr. Obama by describing a few things he'll do internationally that are new and different.
Mr. McCain should remind voters the surge in Iraq was the most vital decision in the War on Terror. Mr. Obama opposed it and even continued to oppose it after it was an undeniable success. And Mr. McCain should frame energy as a security issue with large implications for jobs and our economy.
Mr. Obama's task is to look like a credible commander in chief. Right now, too many people lack confidence that he's up to the most important of presidential responsibilities.
Mr. Obama must avoid the pervasive sense of nuance that weakened his performance at the Saddleback Forum. He should attack less. If Mr. McCain is condescending, Mr. Obama should call him on it. If Mr. McCain launches a full-out assault, Mr. Obama should rebut it. Otherwise, he should aim for firmness, seriousness of purpose and clarity in his views.
In criticizing President Bush's foreign policy, Mr. Obama must be careful not to sound like he's running down America. Breaking with someone in his party on a vital issue would show leadership and independence.
The story line of the coverage afterward can do almost as much to shape perception as much as the debate itself. Mr. Gore was on defense for weeks after his '00 sighing fit.
Mr. Obama has more recent debate experience, and he's wise to have spent three days in Florida resting. Mr. McCain, by contrast, has campaigned with little rest and rehearsal. This is dangerous. Mood and countenance matter as much as command of issues.
A debate tie goes to the frontrunner. With that now being Mr. Obama by a slim margin, Mr. McCain must emerge the clear winner, or his prospects of being the next president will dim.
Mr. Rove is a former senior adviser and deputy chief of staff to President George W. Bush.
Presidential debates are important -- and the first debate is the most important of all, establishing an arc of opinion that persists unless jarred loose by big mistakes or dramatic events.
So whether this year's first presidential debate between Sens. Barack Obama and John McCain is Friday night or postponed a few days, it may be the fall's most critical event. In the nine first debates since 1960, the perceived winner of the debate averaged a 4.2 point net swing in the Gallup poll.
Martin KozlowskiMr. Obama fought hard to have the first clash devoted to foreign policy and the last on the economy. It may be smart to end the series on his strongest turf. But that means the debates start on ground where Mr. McCain is more comfortable, having a sizable poll lead on who'd be a better commander in chief.
Here's the advice some experts I consulted offered the candidates:
First, do no harm. Persistent proficiency is better than big mistakes. Remember Al Gore's sighs in 2000? President George H.W. Bush glancing at his watch in 1992? Michael Dukakis's botched answer to Bernie Shaw's death-penalty question in 1988?
Know what you want to achieve and have that narrative down cold, for yourself and for your opponent. How do you want potential defectors and converts to see and feel about you and your opponent when it's over? How do you accentuate your strengths and his weaknesses?
Answer the questions. Voters don't like it when candidates are not responsive. Mr. McCain shone so much brighter at Rev. Rick Warren's Saddleback conversation because he answered with plain talk and simple declarative statements.
People want to see candidates operating without a script. They are clamoring for spontaneity. So avoid hyper-repetition. For example, Mr. Gore's repeated robotic invocation of the phrase "risky scheme" backfired.
Spend time describing problems. In the '92 debates, Bill Clinton and Ross Perot established personal links with voters as much from how they portrayed the nation's challenges as from their proposals to address them.
Humor is a powerful weapon, but only if it is not canned or forced. Ronald Reagan demolished Walter Mondale with this self-deprecating line: "I want you to know that also I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience."
The counterpunch is better than the punch. The first person to attack generally suffers, especially if the attack comes across as exaggerated or unfair. Attack sparingly and then by inference and obliquely. Rather than a frontal assault on Mr. Obama's inexperience, Mr. McCain could say America's adversaries will test any new president, and only he has the skill and leadership the country will need in that crisis.
Mr. McCain needs to come across as optimistic, loose and likable. He must guard against revealing his lack of respect for Mr. Obama. And he must grab the "change" banner from Mr. Obama by describing a few things he'll do internationally that are new and different.
Mr. McCain should remind voters the surge in Iraq was the most vital decision in the War on Terror. Mr. Obama opposed it and even continued to oppose it after it was an undeniable success. And Mr. McCain should frame energy as a security issue with large implications for jobs and our economy.
Mr. Obama's task is to look like a credible commander in chief. Right now, too many people lack confidence that he's up to the most important of presidential responsibilities.
Mr. Obama must avoid the pervasive sense of nuance that weakened his performance at the Saddleback Forum. He should attack less. If Mr. McCain is condescending, Mr. Obama should call him on it. If Mr. McCain launches a full-out assault, Mr. Obama should rebut it. Otherwise, he should aim for firmness, seriousness of purpose and clarity in his views.
In criticizing President Bush's foreign policy, Mr. Obama must be careful not to sound like he's running down America. Breaking with someone in his party on a vital issue would show leadership and independence.
The story line of the coverage afterward can do almost as much to shape perception as much as the debate itself. Mr. Gore was on defense for weeks after his '00 sighing fit.
Mr. Obama has more recent debate experience, and he's wise to have spent three days in Florida resting. Mr. McCain, by contrast, has campaigned with little rest and rehearsal. This is dangerous. Mood and countenance matter as much as command of issues.
A debate tie goes to the frontrunner. With that now being Mr. Obama by a slim margin, Mr. McCain must emerge the clear winner, or his prospects of being the next president will dim.
Mr. Rove is a former senior adviser and deputy chief of staff to President George W. Bush.
4 comments:
The first topic of a debate is as important as the last. It sets up the basic view of who is winning more votes, and can even elude people into thinking that the other is winning. So if a person were to take the lead in the beginning, it could essentially change the way voters do at the booth.
But the main thing in elections is for the person to seem very well rounded and never show any kind of major fault. Obama's is that he cant be taken as seriously as McCain, and McCain's is that he is too much like president Bush.
Both are very serious flaws, but most voters right now view McCain's as worse, due to how recent Bush's effects have been.
I'm looking forward to more debates between our neck and neck candidates. It sounds like they have alot to improve on, but it's great to watch because they are complete opposites on tactics.
The part that stood out to me the most in this article- and I'm really glad it was mentioned- was the part about the Rick Warren political forum. I noticed some of the same charcteristics of the forum as the writer of this article. "Answer the question". Isn't that what people want- an answer to the question? I think McCain did a much better job at answering these questions than Obama did as proven by his answer to the question concering abortion. He said to answer that was above his paygrade and I'm sorry but it think that's the stupidest answer to the question. He might be the next President. If he can't say where a baby's rights begin who can? But this article isn't about the political forum. Obama is a wonderful speaker when he knows what to say, but I think he struggles a bit without a script. This article was very helpful while watching the politcal debates. I knew what to look for- humor, attacks, rebutals and all though I can't see a clearcut forerunner at this point, I think everyone has thier own opinion. We'll just wait and see who comes out first in the end.
As this article proves, the presidential debate is a significant factor in the outcome of the race. Even appearance through the broadcast on tv can affect many votes, memorably in the Kennedy vs. Nixon debate, as Nixon appeared pale and unshaven compared to the younger Kennedy. Nixon's demeanor also had consequences; he was fidgety while Kennedy was calm and collected. It looks like Obama would have the upper hand with these comparisons, being that he is younger and a really eloquent speaker, but as stated in the article, he tends to "attack" a lot. With the race becoming much more closer than antcipated, both McCain and Obama are going to have to plan the debate wisely.
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